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Underage Drinking Initiative
The Underage Drinking Initiative History: “A Report on the Problem of Underage Drinking” and subsequent Board of Supervisors’ action (March 1996 and April 2000) describe the County’s commitment to reducing the problem of youth accessing and using alcoholic beverages. The Policy Panel on Youth Access to Alcohol, a broad-based panel with members from the health, justice and law enforcement, business and prevention community, developed a list of fifteen (15) policy recommendations to reduce underage drinking as specified in the Policy Panel on Youth Access to Alcohol Report, titled “Alcohol and Youth” and dated October 1994. This Initiative includes three sub parts: the County’s Underage Drinking Initiative Project, the Border Project to Reduce Teen and Binge Drinking, and the San Diego Youth Leadership Project.
The County’s Underage Drinking Initiative seeks to engage youth and adults in raising public concern, shaping policies, changing community norms that allow young people to engage in high risk and illegal drinking and drug use. A draft “5-Year Action Plan” has been developed that identifies the various workgroups and the goals and objectives of the Underage Drinking Prevention Project. Further development of this plan, especially how the objectives can be met at the regional as well as countywide levels is expected within the first year of services under this Request for Proposals.
Expected Goals
1) Reducing commercial youth availability to alcohol through Responsible Beverage Services and Sales and establishing local control of the density and placement of alcohol outlets
2) Reducing alcohol access to youth during house parties
3) Reducing alcohol availability and promotion on college campuses
4) Reducing glamorization and encouragement of youth drinking through advertisements, promotions and other marketing strategies
5) Reducing inappropriate normalization of alcohol use through commercial influence on cultural celebrations
6) Advancing “family-friendly” parks and recreation areas on public and private lands that restrict alcohol sales and consumption
Statement of Objectives: Contractor shall advocate for achievement of the selected objectives as indicated in Contractor’s proposed and County-approved work plan:
1) Enacted and/or expanded public policies to limit the density of stores selling alcohol in neighborhoods over-concentrated with alcohol outlets, as measured by enacted and/or expanded local ordinances.
2) Enacted and/or expanded public policies that discourage private party hosts from making alcohol available to minors, as measured by enacted or expanded ordinances.
3) Within a specified distance as defined in the work plan, a reduced retail availability of alcohol near schools, parks, churches, youth centers, and college campuses, as measured by California Department of Alcoholic Beverage Control inventory of licensees and/or local government business license review.
4) Enacted policies and/or increased enforcement of existing policies and practices requiring responsible beverage service and sales training by owners and staff of retail outlets selling alcoholic beverages, as measured by enacted ordinances and/or increased enforcement including citations, minor decoy operations, and other compliance activities.
5) Expansion of alcohol-free community events, public parks, beaches, and other recreational areas, as measured by enacted and/or expanded local ordinances and/or other policies.
6) Business practice changes that reduce youth-focused alcohol advertising in commercial media, as measured by media surveys and/or media company policy statements.
7) Reduction in outdoor alcohol advertising within a specified distance as defined in the work plan near schools and youth centers, as measured by local surveys.
Source: County of San Diego RFP, 2004
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